The inaugural episode, Breaking Into Underserved Markets, features Pam Perry, Vice President of Single-Family Equitable Housing at Freddie Mac, and Phil Treadwell, host of the Mortgage Marketing Expert podcast. Watch as they discuss Phil’s proven three-step marketing formula to break into a new market; best practices to ensure effective engagement on a cultural level; and resources that loan officers can use to help borrowers that may require financial assistance when applying for a loan.

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