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Deconstructing a Generation: Millennials

Millennial Playbook

Millennials make up the largest share of the new homebuying population, making them a critical borrower segment whose demands the housing industry must understand. Download the research and learn about their demographics, household formation, challenges and potential solutions for helping millennials overcome barriers and achieve homeownership.

Young woman in her home office

Who are Millennials?

Millennials have upended consumer expectations, shifted the timing of life stages, represent the most racially and ethnically diverse adult age group, and earn more than prior generations. Get a deeper dive into who millennials are.

Young family opening boxes at their new home

Millennials and Housing

Rising home prices and a record low inventory of affordable housing for sale have impeded millennial homeownership. How can lenders and housing professionals help?

Family, admiring their new home

Homeownership Challenges and Recommendations

Despite being a diverse, tech-savvy, better-educated, higher-earning generation, millennials are struggling to reach the “American Dream” of homeownership. How can the mortgage industry help bridge the gap?

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